Missfit is more than just a fitness studio—it’s a movement. Designed exclusively for women, it’s a high-end space where strength, confidence, and transformation come together. Here, every workout is a step toward breaking boundaries and redefining what’s possible
More than a place to exercise, Missfit is a sanctuary where women feel empowered to push their limits. With a supportive community and expert trainers, you’ll find the motivation to challenge yourself and embrace a lifestyle of boldness and resilience.
At Stratifie Consulting, we crafted a brand identity that reflects Missfit’s exclusive and aspirational ethos. The logo, designed in yellow and white, symbolizes energy and purity, while the tactical placement of the brand name—miss and fit—sets it apart from the “unfit” crowd. Our challenge was to create an identity that matched Missfit’s essence: a sanctuary for women to feel inspired, confident, and unstoppable. Every detail was tailored to resonate with its empowering mission.